Page

SOW Template Variables Reference

SOW Template Variables Reference

This document defines all variables used in the SOW.md template. Use this as a reference when creating client-specific Statements of Work.

Document Information

Variable Description Example
`` Full project title “Professional Real Estate Website”
`` Client/company name “Buckroe Beach Realty”
`` Primary contact person “Jane Doe”
`` Contact email “jane@buckroebeach.com”
`` Contact phone “(757) 555-1234”
`` VRV project manager “Drew Brown”
`` SOW creation date “2025-10-14”
`` Project start date “2025-10-21”
`` Estimated completion “2025-12-16”
`` Total project duration “8”

Section 1: Executive Summary

Variable Description Example
`` 2-3 sentence project description “Development of a modern, responsive real estate website featuring property listings, agent profiles, and integrated contact forms.”
`` Primary business objective “Increase online lead generation by 50%”
`` Secondary business objective “Improve mobile user experience”
`` Tertiary business objective “Establish strong local SEO presence”

Section 2: Scope of Work

Variable Description Example
`` Primary framework/CMS “Jekyll”, “Next.js”, “GitHub”
`` Hosting service “GitHub Pages”, “Netlify”, “Vercel”
`` Custom features list ”- Property search functionality\n- Agent directory\n- Neighborhood guides”

Section 3: Deliverables

Variable Description Example
`` Number of page designs “5-7”
`` Discovery completion “2025-10-25”
`` Design approval “2025-11-08”
`` Staging site ready “2025-11-15”
`` Development complete “2025-11-29”
`` Testing complete “2025-12-06”
`` Production launch “2025-12-13”
`` Training delivered “2025-12-16”
`` Final handoff “2025-12-16”
`` Training session hours “2”

Section 4: Timeline & Milestones

Variable Description Example
`` Discovery phase weeks “1”
`` Design phase weeks “2”
`` Development phase weeks “3”
`` Testing phase weeks “1”
`` Launch phase weeks “1”
`` Design revision rounds “2”
`` Milestone 1 target “2025-10-25”
`` Milestone 2 target “2025-11-08”
`` Milestone 3 target “2025-11-29”
`` Milestone 4 target “2025-12-06”
`` Milestone 5 target “2025-12-13”
`` Milestone 6 target “2025-12-16”

Section 5: Client Responsibilities

Variable Description Example
`` Days for client feedback “3-5”

Section 6: Fees & Payment Terms

Variable Description Example
`` Total project cost “15,000”
`` Deposit payment “5,000”
`` Deposit percentage “33”
`` Milestone payment “5,000”
`` Milestone percentage “33”
`` Final payment “5,000”
`` Final percentage “34”
`` Deposit due date “2025-10-21”
`` Milestone payment due “2025-11-08”
`` Final payment due “2025-12-13”
`` Additional payment options “PayPal”, “Zelle”
`` Pre-approval threshold “250”

Section 7: Change Management

Variable Description Example
`` Hourly billing rate “150”
`` Included design revisions “2”
`` Included dev revisions “1”

Section 8: Acceptance Criteria

Variable Description Example
`` Days to review deliverables “5”
`` Post-launch review period “30”

Section 9: Intellectual Property

Variable Description Example
`` One-time ownership fee “3,000”

Section 10: Warranties & Support

Variable Description Example
`` Warranty period in days “30”
`` Post-launch support hours “5”
`` Support period in days “30”
`` Monthly maintenance fee “299”

Section 11: Terms & Conditions

Variable Description Example
`` Legal jurisdiction “Hampton, Virginia”
`` Governing state “Virginia”

Section 12: Assumptions & Dependencies

Variable Description Example
`` Project-specific assumption “Client has active business license”
`` Project-specific dependency “MLS data feed API access”

Section 13: Communication & Project Management

Variable Description Example
`` Status update schedule “Weekly via email”
`` Meeting cadence “Bi-weekly video calls”
`` Project management tool “Asana”, “Trello”, “Monday.com”
`` Specific PM tool “GitHub Projects”
`` File sharing platform “Google Drive”, “Dropbox”
`` Staging site URL “https://staging.buckroebeach.com”

Section 14: Success Metrics

Variable Description Example
`` Target Lighthouse score “85”
`` Custom success metric “Mobile conversion rate > 3%”

Section 15: Approval & Signatures

Variable Description Example
`` Name of person signing “Jane Doe”
`` Signer’s title “Owner”, “CEO”
`` VRV representative “Drew Brown”
`` VRV title “Systems Design Operator”

Appendices

Variable Description Example
`` Technical specifications “See attached technical requirements doc”
`` Design inspiration links “Competitor sites, brand mood board”
`` Content tracking sheet “Google Sheet with all required content”
Variable Description Example
`` SOW validity period “30”
`` Unique project identifier “BBR-2025-001”
`` Current year “2025”
`` VRV business address “175B Atlantic Ave”
`` VRV phone number “(757) 749.4747”
`` VRV contact email “hello@valorrate.com”
`` VRV website “https://valorrate.com”

Variable Categories

Required (Must be filled for all projects)

  • All Document Information variables
  • PROJECT_OVERVIEW
  • TOTAL_FEE and payment breakdown
  • All milestone dates
  • CLIENT_SIGNER_NAME, CLIENT_TITLE
  • VRV_SIGNER_NAME, VRV_TITLE

Optional (Use as needed)

  • CUSTOM_ASSUMPTION
  • CUSTOM_DEPENDENCY
  • CUSTOM_METRIC
  • ADDITIONAL_FEATURES

Standard Defaults (Can use same values across projects)

  • HOURLY_RATE (150)
  • WARRANTY_DAYS (30)
  • FEEDBACK_DAYS (3-5)
  • ACCEPTANCE_DAYS (5)
  • FRAMEWORK (Jekyll)
  • STATE (Virginia)

Usage Notes

  1. Date Format: Use ISO format (YYYY-MM-DD) for consistency
  2. Currency: Always use comma separators for amounts over 1,000
  3. Percentages: Round to whole numbers
  4. Phone Numbers: Use (XXX) XXX-XXXX format
  5. URLs: Include https:// protocol

Document Version: 1.0
Last Updated: October 14, 2025
Maintained by: Valor Rate Ventures, LLC